AHMED GANI

The assignment was creating a sophisticated visual identity for a high-profile law firm involving a balance of professionalism, elegance, and modernity.

This approach ensured the visual identity was effective in representing the firm's stature and the high-profile nature of its clients.

Category:

Brand identity

Brand identity

Client:

Ahmed Gani

Ahmed Gani

Project Duration:

2 weeks

2 weeks

Ahmed Gani 01
Ahmed Gani 01
Ahmed Gani 01

Colour Scheme :

Incorporated black and white to add a touch of sophistication and elegance.

Typography :

Chose Montserrat Medium font for a classic and authoritative look. Montserrat Light used for a modern touch in secondary text.

Logo Design :

Incorporated elements that symbolize justice, law, and strength, such as columns. I was Aiming for a clean, minimalist design that exudes professionalism and timelessness.

Mockups :

I used high-quality images of courtroom scenes, law books, and professional environments to convey the firm's expertise.

Stationery and Collateral:

  • Business Cards: I Designed with clean lines, minimal text, and the firm’s logo prominently displayed.

  • Letterheads and Envelopes: I Used the colours and logo to maintain a consistent brand identity.

Marketing Materials :

  • Brochures and Flyers: I used a combination of imagery, graphics, and text to provide information in a visually appealing manner.

  • Presentations: I kept slides clean with key points highlighted, using visuals to support the message.

Ahmed Gani 02
Ahmed Gani 02
Ahmed Gani 02
Ahmed Gani 03
Ahmed Gani 03

Conclusion:

The visual identity created for the high-profile law firm successfully balances professionalism, elegance, and modernity, reflecting the firm’s stature and clientele. By utilizing a sophisticated colour scheme, authoritative typography, and minimalist design elements, we crafted a timeless brand image. The cohesive use of these elements across business cards, letterheads, marketing materials, and presentations ensures a consistent and impactful representation of the firm’s expertise and commitment to excellence.

Ahmed Gani 02
Ahmed Gani 03
Ahmed Gani 03