At HBTV Design Studios, illustration becomes more than visual storytelling — it’s a tool to explore deeper narratives. This collection brings to life a conceptual world where ambition, identity, and sacrifice collide, using expressive artwork designed for wearable impact.
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This category contains a series of illustrations which were created under HBTV Design Studios.
The Brand illuminates the thematics of the relentless struggle for success, unveiling perspectives of how cherished values can swiftly transition from being the voice of reason into detrimental distractions, ultimately leading to our downfall.
A series of illustrations created and designed for an apparel printing campaign.
Each piece in the series not only serves as a visual statement, but also invites reflection on how ambition, when unchecked, can blur the lines between purpose and obsession. Through this campaign, art and apparel merge to provoke thought and challenge convention.
