Project Overview:
This branding project was executed during my time at Lime Agency, where I was responsible for crafting a visual identity that aligns with Silindukhanya’s long term vision. The aim was to develop a modern, elegant, and culturally resonant brand identity that would establish trust and distinguish the company in the corporate landscape.
Creative Direction & Strategy:
The approach leaned on a minimalist design language, using soft natural tones and graceful typography to strike a balance between professionalism and warmth.
Key Elements:
Logo Design: A stylized “SH” monogram was created, interwoven with delicate botanical motifs symbolizing growth, nurturing, and heritage. The logo is both sleek and timeless designed to work across business documents, corporate stationery, and digital assets.
Colour Palette:
Muted Terracotta (#964B00): Earthy and rooted, evoking trust and legacy
Soft Cream (#F5EBDD): Elegant, clean, and approachable
Charcoal Grey (#3C3C3C): Stability and professionalism
Typography: A mix of serif and sans serif fonts was used to create contrast combining a sense of legacy with contemporary sophistication.
Applications: The identity was applied to business cards, branded notebooks, stationery, and internal presentation templates laying the foundation for a consistent visual language across all brand touchpoints.
Research Process:
We began with an immersion session to understand Silindukhanya’s values, stakeholder expectations, and long term business aspirations. Through competitor audits and mood board explorations, we landed on a direction that felt premium but personal, ideal for both client-facing and investor communications.
