BEHIND THE SCENES AWARDS

As the graphic designer for the Behind The Scenes Awards (BTSAs), I developed a comprehensive visual identity over six months. My contributions included designing the official logo, custom awards trophy, branded email signatures, and over 122 nominee flyers, enhancing the event’s branding and online presence.

Category:

Brand identity

Brand identity

Client:

Behind the scenes awards

Behind the scenes awards

Project Duration:

6 months

6 months

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Brief Description:

As the graphic designer for Behind The Scenes Awards (BTSAs), I undertook an extensive creative process that spanned over six months, ensuring a seamless visual identity and branding experience for this prestigious black-tie event held at Gold Reef City. Here's a breakdown of the contributions and design elements I crafted for BTSAs:

Logo Design:

I began by conceptualizing and designing the official logo for BTSAs, encapsulating the event's mission to honour overlooked creatives in the media and entertainment industry. The logo became the central element.

Award Trophy Design:

I designed the custom awards trophy, ensuring that it reflected the elegance and recognition associated with the BTSAs.

Digital Collateral:

I designed the custom awards trophy, ensuring that it reflected the elegance and recognition associated with the BTSAs.

  • Email Signatures - I designed professional, branded email signatures for official communication, maintaining consistency across correspondence.


  • Nominee Flyers - Over 122 uniquely crafted flyers were created for nominees, promoting voting campaigns and generating buzz on social media.

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Event Branding & Marketing:

  • Backdrop Design - Utilized as interview and photo backgrounds for nominees and guests.


  • Billboard Design - I created impactful billboards to market the event and increase public engagement across Johannesburg city.


  • Posters and Digital Ads - Multiple advertising materials were designed to promote the event and enhance its reach.

Conclusion:

This project was a testament to my dedication and commitment to creating a comprehensive and memorable branding experience that elevated the prestige of the BTSAs. My work not only set the tone for the events identity but also helped position it as a celebration of unsung creative heroes in South Africa.

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