LONGLEAF

For this assignment, to visualize the branding for an organic coffee supplier named Longleaf, the focus was on creating a friendly and organic logo that matches the company's packaging and social media aesthetics.

Category:

Brand identity

Client:

Longleaf

Project Duration:

1 week

Steps of Creating the Brand Image:

Colours
I opted for earthy tones like greens, browns, and beiges.
Fonts
I selected fonts that are clean and approachable, avoiding overly formal or harsh typefaces.
Logo Design
I used a design software like Adobe Illustrator to digitize my sketches. I also experimented with different compositions, ensuring the logo is versatile and scalable.

Understanding the Brand:

Target Audience - I had to identify who the consumers are (e.g. environmentally conscious consumers, coffee enthusiasts).
Brand Values - I emphasized organic, natural, and eco-friendly aspects.

Conceptualize Ideas:

I Sketched various concepts that convey a friendly and organic feel. I also incorporated elements like leaves, coffee beans and nature-inspired motifs.

Packaging and Social Media:

I Mocked up the logo on various packaging materials (e.g. coffee bags, boxes). I further create social media posts and banners featuring the logo to ensure it looks good in different contexts.

Key points for a successful Design:

Simplicity - I kept the design simple and memorable.
Versatility - Ensured the logo works well in colour and black-and-white formats.
Consistency - I maintained a consistent style across all branding materials.

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