Research and Conceptualization :
Client Brand Vision :
Through discussions with Mhlanga Legal, I gained insights into the firm’s values, target clients, and desired brand perception. The objective was to create a logo and supporting stationery that would resonate with clients while reinforcing the firm’s commitment to excellence and integrity.
Logo Design :
Typography Selection : For the main logo, I selected a cursive font for the initials “ML,”
representing sophistication and a personalized touch. This cursive element adds a sense of tradition, suggesting that Mhlanga Legal values both formality and a client centered approach.
Text Logo : Beneath the initials, “Mhlanga Legal” appears in a clean, modern font, ensuring readability and a timeless look.