Poster Brief:
For the "New Wave" event poster, I approached the design process with a focus on creativity, research, and ensuring that the visual elements aligned with the target audience. By combining traditional sketching techniques with advanced digital tools, I was able to create a compelling and unique visual identity for the event.
Key Steps in the Design Process:
Initial sketching - The project began with hand-drawn sketches of the main title, "New Wave", using pencil and paper. This allowed for an organic, fluid creation process where I could experiment with various forms and shapes for the lettering.
Digitizing the Sketch - After finalizing the hand-drawn title, I imported the sketch into Adobe Illustrator. Here, I refined and cleaned up the lines, ensuring that the typography was bold and eye-catching. The use of illustrator also enabled me to adjust the design to be scalable and versatile for both print and digital formats.
