Logo Design Process:
Research and Concept Development
The initial step involves understanding Noodle Boyz' brand identity, including its values, target audience, and the emotional tone it wants to convey. Research focuses on the food industry, Asian cuisine, and popular design trends within similar brands to ensure the logo aligns with industry standards while standing out.
Mood Boarding and Sketching
A mood board is created, capturing visual elements like colour schemes, typography, and illustrative styles inspired by noodle shops, traditional Asian patterns, and modern aesthetics. Rough sketches of potential logo concepts are explored, testing variations in typeface, iconography (e.g., noodles, chopsticks), and layouts.
Poster Design Process :
Target Audience Research: Understanding the target audience for Noodle Boys’ posters is key. Are they targeting a youthful crowd, families, or food enthusiasts? Research includes looking at successful food posters, particularly in Asian-inspired restaurants, to understand what colors, imagery, and text styles resonate best.
T-Shirt Apparel Design Process :
Market & Trend Research : Analyzing current apparel design trends in both street wear and food-inspired merchandise helps establish a unique aesthetic for Noodle Boys apparel, as well as how other food brands integrate branding into wearable designs.
