Brand Development for Otshiwo Executive Protection:
The brand development project for Otshiwo Executive Protection involved creating a distinct logo and a 20-page company profile that effectively communicates their expertise in security management and executive protection. With a strong focus on their extensive service offerings — which range from corporate security strategy design and implementation to logistics security, liaison with local law enforcement, and IT security — the goal was to reflect Otshiwo’s dedication to comprehensive security solutions.
Logo Design:
The logo was designed to embody strength, reliability, and protection, which are core values for a security firm like Otshiwo. I incorporated a shield as the primary visual element to represent protection and safety, which aligns with Otshiwo’s mission. Alongside the shield, I placed the company name in a clean, professional font as a text mark.
This positioning not only makes the brand instantly recognizable but also exudes a sense of authority and trust. The slogan was subtly included as an extension of the text mark, reinforcing Otshiwo’s commitment to executive and corporate security. The colour scheme & font style were carefully selected to convey a sense of sophistication and vigilance, ensuring the logo resonates with corporate clients seeking premium protection services.
