Project Brief:
This project was developed during my time working with Lime Agency, a creative agency known for delivering design led strategies with purpose. The goal was to build a cohesive brand identity that reflects Patson Farms’ values while also creating a modern, credible image suitable for packaging, digital platforms, and retail visibility.
The identity system needed to express freshness and reliability, appealing to both health conscious consumers and eco driven retailers.
Key Objectives in the Design Process:
Logo Design: A minimalist monogram using the initials “P” and “F” was developed, infused with leaf elements to emphasize growth and nature. The design balances modern formality with organic symbolism, making it instantly recognizable and adaptable.
Colour Palette:
Forest Green (#014421): Symbolizes growth, sustainability, and trust
Fresh Green Gradient: Evokes the idea of vitality and freshness
White (#FFFFFF): Used to create contrast, clarity, and purity
Typography: A refined serif typeface was chosen to project tradition, premium quality, and clarity, ideal for print and digital formats alike.
Application & Mockups: The system was applied across various brand touchpoints from business cards and farm signage to packaging labels and branded stationery to ensure scalability and coherence across platforms.
