PLATING BY HER

Background:

Plating By Her is a high-end, female owned catering company specializing in:

  • Private Catering

  • Prepared Meals

  • Custom Meals

The brand caters to elite clientele and prides itself on excellence, elegance, and personalized culinary experiences. The visual identity needed to reflect the company’s class, sophistication, and bespoke services.

Category:

Brand Identity

Brand Identity

Client:

Plating By Her

Plating By Her

Project Duration:

6 Weeks

6 Weeks

Design Objectives:

  • Use line art illustration to develop a unique and elegant logo symbolizing fine dining (plate, fork, and knife).

  • Build a consistent visual language that communicates luxury, warmth, and culinary expertise.

Deliverables:

  • Logo Design (hand-sketched, vectorized, and finalized in Illustrator)

  • Business Cards

  • Menu Design

  • Email Signature

  • Letterheads

  • Packaging Design

  • Mockups for presentation (Photoshop)

Design Style:

  • Logo: Line-based illustration of a plate, fork, and knife, minimalist but detailed enough to suggest high-end dining.

  • Colour Palette: Rich purples and rose golds, chosen for their royal and classy tone.

  • Typography: Elegant serif fonts for titles paired with clean sans-serifs for readability.

  • Visuals: Light illustration elements in the background (e.g., herbs and vegetables) to subtly reinforce the food theme.

Tools Used:

  • Sketching (Paper)

  • Adobe Illustrator (for illustration, logo, and layout finalization)

  • Adobe Photoshop (for branded mockups and packaging previews)