Brief:
To create the Practical Designs company profile, I followed a structured process involving thorough research, strategic content organization, and creative design execution. Here is a breakdown of the design process and the steps involved : Understanding Client Needs &
Brand Identity:
Research: I began by understanding
Practical Designs' brand essence, mission, services, and target market. This included reviewing their past work, values, and client expectations to ensure the profile aligned with their professional image.Client Interviews: To capture the company’s core offerings and values, I engaged with the company’s directors and management team to gather detailed insights. This was vital to accurately represent their areas of expertise, such as interior architecture, shop fitting, urban planning, and facility management.
Competitor Analysis: I examined profiles of similar companies to understand industry standards & identify unique angles for Practical Designs.
Content Structure and Layout Planning:
Outline Development - Based on the information collected, I outlined key sections for the profile, such as:
Company Structure
Management
Services Offered
Client Base
Company Info & Contact Details
Visual Hierarchy - Established a clear visual hierarchy to improve readability and guide the audience’s attention across the profile.
