Design Brief:
The company profile was designed to highlight Proteùs Wealth’s growth from a small family-oriented investment group into a sophisticated wealth management division. The visual & textual elements aimed to reflect their Sandton headquarters' prestigious location in Johannesburg, South Africa's financial center.
By emphasizing their diversification across global stock exchanges, including the JSE and the London Stock Exchange, the profile was built to showcase Proteùs Wealth’s commitment to both local and international markets.
Design Process:
Research and Understanding - I began by immersing myself in the brand’s history, investment approach, and goals. Understanding the founder's vision starting from family investments to expanding into a broader portfolio—was crucial to convey an authentic narrative.
Structuring the Content - The profile was structured to provide a clear, compelling story, starting with Proteùs Wealth’s founding principles, followed by their strategic growth and expertise in risk management and global market investments. I carefully organized each section to lead readers through their journey and highlight their service offerings and global reach.
Visual Design:
Colour Scheme - I selected a colour palette that evokes stability, professionalism, and trust core qualities of a financial
institution.
Typography - Clean & elegant fonts were chosen to reflect Proteùs Wealth’s high standards and to ensure readability.
