Concept Overview:
Brand Identity Branding Logo Mockups The objective of the redesign was to create a logo and cohesive brand identity for Terra Mater Environmental Consulting that visually communicates the company’s mission: “Navigating the balance between development and preservation.”
Typography:
The font selection is a mix of elegant, cursive text for the main name “Terra Mater” & a clean, modern sans-serif font for the secondary text. This blend of fonts creates a refined, trustworthy, and approachable look.
Logo Design:
The redesigned logo combines elements of nature with subtle hints of balance, portraying the delicate relationship between development and the environment.
Key features include:
Tree Motif : A central tree symbol, representing life, growth, and the natural world, serves as the core of the logo. The tree’s branches extend in a stylized, organic way, conveying a sense of rooted stability and connection to nature.
Scales of Balance : Integrated subtly within the branches are symbols of balance—small scales that symbolize justice, responsibility, and equilibrium. This design choice conveys the company’s goal to find balance in environmental consulting, aligning development with nature’s needs.
