Layout Brief:
Building a 21 page company profile for YAB Skills Development involved designing
an informative document that highlights their Skills Development services and training classes they provide. This project also included developing a logo, logotype, and branding for their stationery ( posters, digital artwork and Brochures etc...).
Poster Design Process for YAB Skills Development :
Research and Understanding the Client's Goals The initial step involved a thorough understanding of YAB’s goals & the specific objectives for each poster. For instance, the “Learnership Opportunity” and “BBBEE Compliance” posters were geared towards promoting educational programs and compliance services. Each poster required specific research to grasp the needs of the audience, preferred messaging styles, and YAB’s branding guidelines.Identifying Unique Challenges
Target Audience Analysis : The next step was to identify key demographic characteristics and expectations of the audience.
A focus was placed on using friendly engaging imagery featuring young individuals in educational or professional settings. The colours and typography were chosen to create an inviting yet credible appeal, aligning with YAB’s brand identity.
